Evaluating the effectiveness of the policy on ‘promoting sports in the community, supporting elite sports and developing Hong Kong into a prime destination for hosting major international sports events' and formulating a long-term sports policy(2014/3/19)
President, after the reunification, "promoting sports in the community, supporting elite sports and developing Hong Kong into a prime destination for hosting major international sports events" have been the SAR Government's policy on the development of sports. The policy requires the implementation of specific measures and regular reviews; otherwise it will become an empty slogan. The Government is duty-bound to improve the current sports policy according to the trend of development.
Everyone knows that if a city becomes a prime destination for hosting major international sports events, the greatest gain is that it can boost its popularity and international status, thereby attracting overseas visitors and stimulating local consumption, which would help promote sports in the community and support elite sports. That is why many cities are actively bidding to host mega sports events.According to the survey conducted by a market research company, the Hong Kong Sevens in 2011 attracted over 21 000 overseas visitors to Hong Kong to watch the game. The venue of the game, the Hong Kong Stadium, has the capacity of holding 40 000 people. Over half of them were from overseas. These visitors stayed in Hong Kong for six days on average and they usually came in groups of four. Their spending per capita was over $12,000. Other than tickets of the games, they also spent on accommodation, shopping, food and beverage, and transportation. A rough estimation shows that the direct economic benefits brought by these overseas visitors amounted to almost HK$300 million, coupled with the local audience's spending during the game, the actual amount was even larger. According to the statistics of air ticket booking in 2009 to 2012, the number of long-haul visitors in Hong Kong during the Hong Kong Sevens were only next to that during the peak seasons such as the Easter holidays and between October and November.
The aforementioned example indicates that Hong Kong is well-equipped to host major international sports events. These events will attract long-haul visitors with great spending power to come to Hong Kong especially for the games and they will bring in considerable economic benefits. I suggest that the Government lays down a plan with clear objectives to support the hosting of two to three major events similar to the Hong Kong Sevens to build up a name for Hong Kong so that once audience see these sports events, they will think of Hong Kong. In so doing, Hong Kong will have regular proceeds from tourism brought by such events.
President, as the population grows, the boundary of communities extends. The Government needs to appropriately provide more sports and leisure facilities in various districts to meet the daily needs of the public. However, I am against excessive injection of resources without objective assessment, resulting in the failure to reasonably and fully utilized the facilities.