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大灣區旅遊新機遇(一)「一程多站」潛力巨大 (16/12/2017)
大灣區旅遊新機遇(一)「一程多站」潛力巨大 (16/12/2017)
粵港澳大灣區是指「九市兩區」,即由廣州、佛山、肇慶、深圳、東莞、惠州、珠海、中山、江門9市和香港、澳門兩個特別行政區形成的城市群。香港具備條件成為旅客到大灣區旅遊目的地的中轉中心,借助區內發達的交通脈絡,將旅客輸送到大灣區。
事實上,近年已有不少海外旅客以「一程多站」的方式到香港及鄰近地區旅遊。往後,港珠澳大橋、蓮塘/香園圍口岸、高鐵香港段開通後,通過香港作「一程多站」的行程將可以覆蓋內地更多省市。屆時,因交通極大的便利,以1.5小時大灣區生活圈及高鐵延伸的中短途客源地市場入境港澳遊、外國遊客經香港中轉、「一程多站」的入境內地旅遊需求會進一步提升,有利香港旅遊業的發展。
香港應進一步與其他大灣區城市合作開拓更多「一程多站」旅遊產品,提供優惠措施及聯手加強對外宣傳。同時,鼓勵香港旅遊業界把握大灣區的發展機遇,針對不同客源市場策劃「一程多站」的旅遊精品路線,進一步提升香港作為「一程多站」重要目的地和中轉地的作用和地位。
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